The Stand-Up Revolution: Why Businesses Are Switching to Stand-Up Pouches

Stand-up pouches, or doypacks, are growing in popularity with modern consumers — so, what is a doypack, and why might they be the ideal packaging solution for your business?

What is a Doypack?

The name “doypack” comes from the French word “doyenné”, which means “to stand upright”. It is sued to refer to packaging that has a flat bottom and gusseted sides, meaning that it can stand up freely on its own. These flexible, collapsible packages are commonly used for snack foods and household products, although they have many different applications due to their versatility. Doypacks consist of multi-layered films, providing high levels of protection for the products they contain.

The Benefits of Stand-Up Packaging

There are several key benefits that doypacks can provide, all of which can help your business to succeed. Firstly, doypacks offer a large, flat surface that is very visible on a shelf. This is ideal real estate for branding opportunities, visually appealing graphics, and clever marketing! Resealable edging is also a common choice for doypacks, meaning that the bag is extremely convenient for the consumer. This design empowers a consumer to transport the product easily, and also to exercise portion control for edible items, both of which are an attractive feature that can help your product to stand out from the surrounding options.

Doypacks with Record Packaging Systems

At Record Packaging Systems, we supply a variety of machines that can effortlessly seal your product into doypacks. These include the Auger Weigher, the Doy Pack Vertical Bagger, the Gravity Feeder, and more. Our team are experts in all aspects of packaging — we can advise you on the best machinery to suit your doypack needs, centre sustainability by minimising waste in the packaging process, and ensure that your packaging design is suitable for the shape and dimensions of your doypack. We are always happy to help you troubleshoot, and to answer any questions that you may have.

For more information about stand-up pouches, you can contact the Record Packaging Team here.