Extend Your Reach: How Flow Wrapping Enhances Product Shelf Life
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At Record Packaging Solutions, we are passionate about the environment — and so are your customers! Whether you are looking to reduce your carbon footprint or reach an eco-conscious customer base, there are lots of benefits to selecting sustainable packaging. In this blog, we are offering three top tips about the packaging choices that your business can make today to protect the planet tomorrow.
One of the easiest ways to reduce packaging waste is to utilise recyclable packaging solutions, making your product an eco-friendly choice for consumers. This can also help your product to stand out on the shelf amongst your non-recyclable competition. One of the most popular recyclable options is mono-material packaging, meaning that your packaging is made of a single material rather than laminated layers which are difficult or impossible to separate.
Another simple way to emphasise stability through your branding is to reduce the amount of packaging you use for each product. This can be done by adjusting packaging machinery — for example, reducing the width or crimps on each product — or by changing the type of packaging that you use completely. For advice on reducing your packaging, you can talk to the experts at Record Packaging Solutions — our team have many years of experience in all aspects of packaging and branding.
The third way that your business can reduce waste is by extending the life of your product through your packaging choices. If your product spoils, goes stale, or is otherwise vulnerable to decay, an airtight seal (such as flow wrapping) or the utilisation of Modified Atmosphere Packaging (MAP) can help to prolong its usability. Many different industries, from food and drink to pharmaceuticals, can help consumers to reduce waste by adapting their packaging to extend shelf life.
For more information about sustainable packaging solutions, you can contact our team here.
