Based in the North West of England, Soreen is a household name in the UK bakery sector. They are famous for their iconic malt loaves and require highly reliable, high-speed packing lines to maintain product freshness and meet national retail demand.
Soreen encountered a critical situation requiring a robust horizontal flow wrapper at short notice. They needed a high-quality machine deployed immediately to maintain their daily production targets. The priority was absolute speed of implementation without compromising on seal integrity, machine reliability, or product presentation.
Record Packaging Systems Ltd provided a rapid, flexible machinery solution. We supplied a brand new, in-stock Record Superb Flow Wrapper directly from our inventory. To suit Soreen’s immediate commercial and operational requirements, we arranged this on a highly flexible rental agreement with a three-month minimum term.
Our Manchester headquarters served as the ideal local engineering hub for this project. The process was heavily streamlined to meet the demanding deadline:
Demonstration: The Soreen team visited our Manchester facility for a live demonstration of the Record Superb, ensuring the mechanics and build quality met their exact packaging criteria.
Pre-Configuration: Our technicians configured the machine in the Record Packaging workshop, setting the baseline mechanical parameters for bakery products prior to dispatch.
Installation: The flow wrapper was safely transported to the Soreen site and professionally installed by our engineering team.
On-Site Calibration: We conducted the final physical configurations on the factory floor. We then programmed the machine software to accommodate the specific dimensions, film registration, and sealing parameters required for Soreen loaves.
Staff Training: We provided comprehensive training for the on-site operatives. This ensured their team was fully competent in running the machine, conducting format changes, and performing routine cleaning.
Post-Installation Support: An engineer conducted a follow-up site visit while the line was in full live production to verify optimal running speeds and impeccable seal quality.
The technical turnaround was exceptional. From the moment of the initial enquiry to the Soreen packaging line being fully operational, the entire project took just 3 days. Record Packaging delivered a tailored, industrial-grade automation solution exactly when it was needed, keeping a staple UK brand moving efficiently.
